A Little Thing That Made My Day

I was doing one of my periodic searches for backlinks and found an archive of a mailing list where some folks (including at least one customer) were talking about new ideas in teaching reading for the next year.  One person pointed to my page and gushed enthusiastically. 

(I won’t link to it because, hey, they deserve their privacy — it is quite possible they don’t know their words are being archived and almost certain that they don’t know folks are searching for them as we speak.  Awareness of how much Google does to upend the expectation of privacy hasn’t quite seeped in yet.)

Anyhow, while I certainly won’t say no to the nice little side income and intellectual challenge Bingo Card Creator brings me, I’m most happy when folks mention how psyched they are about using it to teach their kids.

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Need Services Of Web Design Freelancer

Hideho again everybody.  Based on the stunning success of my last call for freelancers, I decided to do this here rather than wasting time and money going through one of the freelancer sites.

What I need done: I want someone to take the basic template for www.dailybingocards.com (the one for each individual card) and reskin it so that the layout is roughly the same but the overall color and scheme theme is different.  I’ll tell the specifications of the theme to the designer I end up selecting.  This will involve skinning the top banner and all graphics (except the card, naturally) to match the new theme.  Design to be done in HTML, and you can grab any of the existing structure as a base if you want.

Why I need this done: I have a linkbait idea.  It involves bingo cards and is highly topical.  After you get the theme done, I’m going to integrate it with a bit of Rails and some content that I’ll develop, and then launch it.  And, mark my words, this is going to spread.

How much work is this: I’m anticipating this is under an hour or two of work to a decently talented designer.  I’m not doing it myself because, let’s face it, my design and visual skills suck.

What do you get paid: $100, payable via your choice of either check delivered in the US or Paypal.  I’ll also pay for the expenses for any stock photos needed, within reason.  I estimate it takes about 2 weeks for the check to arrive and Paypal would be pretty close to immediate.

How you can be sure I pay: If you’re reading this blog, presumably you have trust in me already.  Anyhow, the last time I hired a bunch of freelancers this way, I paid out as expected and was pretty generous with the bonuses.  References upon request.

Bonus: You can include a link to yourself in the footer.  If I do any decent job promoting this concept, and I’ve got high hopes, that will be a fairly valuable link and your design will be seen by, conservatively, tens of thousands of people.  No, I will not let you use the link to sell Viagra or mortgages.

Any restrictions: Work has to be done new for this project.  I don’t really care where you live and what language you grew up speaking as long as you can follow directions.  However, there is one significant requirement here which will be obvious once I tell you what the theme is that is going to favor Americans and others who have a good understanding of American culture.  I’m not saying you have to be American, but it will help you complete the job quickly.

The usual legal disclaimers: You are acting as an independent contractor and represent that you have the legal permission to work wherever you’re working from.  After I pay you, the design and other deliverables (images, etc) are mine.  (I’ll let you keep a copy around for your portfolio.)  I’ll be blogging about this project after it is launched, and if you want I’ll mention that the visual part of it was created by you.

How do I apply: I expect to get many folks interested in this opportunity, and will choose on the basis of caprice, any previously existing reasons I have to trust you, and your portfolio.  It would be a good idea to submit a few links with your e-mail.  The general visual style is a bit Web 2.0ish and a bit on the American-as-apple-pie.  Shoot me an email at my-first-name@bingocardcreator.com if you’re interested.  Feel free to pass this offer along to anyone you think might be interested. 

Regards,

Patrick McKenzie

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Year 2007 Stats and Year 2008 Goals

2007 was my first full year running Bingo Card Creator, and I had impressive growth over last year (about a factor of four on both profits and sales, looking at my last tax return).  I hit my major goal for the year, $10,000 in sales, and see bright things in my future.

 Obligatory disclaimer: Don’t audit these numbers too seriously.  I haven’t given them the full once-over to make sure nothing is double-counted, etc.  (Although I do expect my Schedule C to resemble the following to a major degree.)

Sales: 406, including 116 CDs

Gross Income: $10,375 + ~$200 in various currencies = ~$10,500

Expenses:  $4,280

AdWords: $1,724

Freelancers for Daily Bingo Cards: $570

Hosting & Domains: $600  (Largely because I prepaid about a year at Slicehost, and use one server more than necessary there for putzing about with.  Cheap at twice the price and service is fantastic.)

SwiftCD: $550

The rest: CrazyEgg, e-junkie (best $55 spent for the second year in a row — they gave me a month free to apologize for some issues one week), one-time software purchases, and the like.  I don’t count Internet connection, laptop, or anything as I would be purchasing it anyhow.

Profit: ~$6,200

Rough estimate of wage per hour worked: ~$60  (beats my day job — substantially)

OK, enough about the money.  How about the website stats:

Bingo Card Creator

Visits : 140,488

Unique Visitors: 123,167

Page Views: 311,184

(Both of the following are from Google Analytics, which typically only counts about 60% of my sales conversions, so don’t trust them as gospel.)

Trial Downloads: 17,831

Confirmed Downloads: 5,846

 Daily Bingo Cards (keep in mind, only open 3 months):

Visits: 6,828

Unique Visitors: 6,022

Pageviews: 17,326

Bingo Card Files Downloaded (a precise count — yay Rails): 2,859

Big Wins for this year:

1)  Continuous improvement at very boring things, like web page design and on-page SEO.

2)  Continuing to provide great customer service

3)  Launching Daily Bingo Cards.  I think it will double my sales, eventually.

4)  Conversion Optimizer, which has made my AdWords campaigns much more effective than my manual tweaking ever did, while decreasing greatly the time I spent fooling with them when I could be doing stuff that mattered.  I was so successful with this that Google decided to write me up.  More on that later.

5)  Blogging.  At least when I manage to do it.  Besides the fact that it opens up great opportunities for me, like the above Google case study and (at last count) eight job offers, it is one of the reasons I’m able to collect legitimate links in a field where most of the customers do not possess the web savvy to link by themselves.

Goals for 2008:

$20,000 in sales (might have to revise that to $25,000 later — I want it to be a challenge)

Seeing Daily Bingo Cards be as successful as I know it can be

Releasing a new product

Restructuring my net-presence so that there is a dedicated Bingo Card Creator blog, at least

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Happy New Year

Hideho everybody, and welcome to 2008.  If you’re still reading this after me taking nearly a month off to crunch at work and visit my family, I owe you a double-plus helping of good wishes for the new year.  So, let’s see, what is up for Bingo Card Creator and this blog in January:

1)  Bingo Card Creator 2.0 will be officially released sometime this weekend.  The major improvements include a tweak in the printing code which has resulted in making most cards much more readable and the addition of close to 200 extra word lists to the product, derived from the Daily Bingo Cards project.  As they say: if you’ve got it, flaunt it. 

2)  I am also increasing prices at that point, although the Back to School sale will take the edge off of them.

3)  I know I have said this before, but the big announcement with Google should actually happen next week.  (I just tell you what they tell me.)  You can keep an eye peeled here or you can keep an eye peeled at the AdWords blog, as I’ve been informed they’ll be cross-posting the announcement there.

4)  I have one of those meaty blog articles in the works about competitors.  The short version: I recommend having them, but mostly ignoring them.  It will be posted here when it is ready.  I’m also working on a longer elaboration of my remarks about choosing a name for your product/uISV.

5)  I’d post more, except there is a bonnie lass who I haven’t seen in a few weeks as a result of going back to America.  Sorry, gents, but I have my priorities in order.

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Merry Christmas to other uISVers!

As you might have noticed, December is generally pretty busy for me and I haven’t had my usual diligence in updating the blog.  I just got back yesterday to Chicago for my annual get together with the family and am severely jet lagged now, but I’m going to have a wonderful two weeks with my loved ones.  Merry Christmas to all, and I wish you a wonderful holiday and upcoming year with your own families.

See you in early January for my announcement with Google, the official launch of Bingo Card Creator 2.0, the year-end wrapup for 2007, and (possibly, depending on the amount of time I have) a redesign of the Bingo Card Creator and Daily Bingo Cards web sites.  Until then, Merry Christmas and Happy New Year.

 P.S.  Hiya, Google searchers : You’re probably looking for Christmas bingo cards or maybe New Years bingo cards.  Yep, I’ve got them and yep, they’re free — just click the underlined blue text.  Feel free to pass those links around.  Merry Christmas and I hope you have a wonderful holidays with your families, too.

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Free Christmas Bingo Cards

Hideho, folks on the Internet.  I run a small business which sells software that makes bingo cards, and every time a holiday runs around Google sends me a couple thousand people looking for holiday bingo cards.  So you know what?  I decided to make some early for Christmas this year, and give them away.  Merry Christmas.  There are couple varieties which you can find on my holiday bingo card page.  Feel free to use them for any purpose you wish, print them out, play them with your family or class, whatever you want to do.  And please, it’s Christmas — give them to anyone you think would want them.  All of the card sets can be run off at your printer and come with instructions.

Now, having once been a teacher, I know that schools, businesses, and the like handle Christmas holidays That Winter Thing differently.  Personally, I prefer to spend Christmas with my family, have a nice dinner, go out to Mass, and in general have the whole wonderfully American package of loving family and friends, deeply moving religious experience, and a wee bit of tinsel and presents mixed in.  But every year we hear about how some grinch saw a creche which didn’t have the requisite plastic elf next to it and decided to sue everybody in sight.  So I broke the Christmas lists into two: on the one hand, we’ve got the traditional Christmas bingo cards which cover the Christmas story that I’ll be hopefully hearing at midnight Mass, and on the other hand we’ve got the ACLU-approved reindeer & Santa Christmas bingo cards.  And, in the spirit of further giving (and hopefully a little peace over the holidays), there is the mixed Christmas bingo cards.

P.S. I’m a little late for our Jewish friends but I did do some Hannakah bingo cards as well.  Hopefully you’ll find a use for them the next four days.  Let me know if I screwed anything up, as my honorary so-Catholic-he’s-almost-Jewish card that I got in high school is expired and I’m finding it difficult to renew these days (I live in Japan and, well, if you thought you guys were a minority in America…*)

*Funny stories abound on this topic, actually.  Ask me about the Orthodox Jewish Japanese girl some time.

P.P.S.  For the curious, wondering about which type of Christmas is big this year, take a gander at the list of most popular bingo cards, which my website keeps constantly updated.  All of the Christmas lists are probably going to be on there until January, if history is any indication. 

You’ll see the order — the consolidated Christmas list is called “Christmas bingo cards”, the Christmas story version is “Christmas (Traditional) bingo cards”, and the Santa at the Mall version is “Christmas (Seasonal) bingo cards”.

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Six days. Twenty Dollars. One New Business.

A gentleman by the name of Ezell apparently told his friend that I had made a successful business in a ridiculously short amount of time, so it must be possible.  The friend disagreed.  Ezell said “I’ll prove it!”, and has decided to one-up me in the process, by shaving a few days and dollars off my schedule.  I personally think he will be able to do it, and am rooting for him.

The program is going to be called BabyAid, running in a niche roughly similar to TrixieTracker.  I previously commented on the Business of Software message board that I believe this is a very underserved niche which one could really do a lot of good in with the right offering. 

Incidentally, the friend was disagreeing as a result of his experience as a independent game developer.  I agree, for a game developer to produce a game worth paying money for, 8 days and no budget for art or music assets will probably not cut it.  Personally, I think that developing videogames is an excellent hobby if you like it (I have contributed to OSS ones in the past) but it makes a very poor choice for someone wanting to start a business.  Maybe I’ll go into why on another post.

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Fantastic Article on SEO For Bloggers

This article on SEO for bloggers is just amazing.  I highly recommend anyone with a blog who doesn’t already consider them past the intermediate stage on SEO read it.  I recommend absolutely everyone read the followup on how the original article was designed and marketed as a stunningly effective piece of linkbait.  (Some might say that this makes the original article cynical.  I disagree — it was and is very useful to many people, and there is no reason you shouldn’t promote things which are useful to your audience for your mutual benefit.  Rails is another project which has proven that just because you’re professionally marketed and designed to go viral doesn’t mean you have to suck.)

If you’re interested in SEO for bloggers, the author of that piece and I will both be contributing chapters to Steph’s book on blogging.  You might find them of interest.  If Steph lets me I’ll post an early excerpt from my chapter as an early Christmas present to you all.

P.S. Speaking of Christmas, I know you want to play Christmas bingo with your family, right? 

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Because You Can't Quite Get Enough Transparency…

I really wanted to post how Daily Bingo Cards was doing statswise today, but probably will not have the time.  (The short version: the snowflake queries are loving me and owning a top 10 spot on every possible variation of “thanksgiving bingo cards” is worth 1.5X owning the 11th spot on [thanksgiving bingo cards] itself.  Don’t ask me how you can rank for a phrase that competitive in less than 2 months of work.)  While I know the analysis is the really interesting bit, for the stats geeks in the audience I decided to make my website stats public in real time.  Enter a Rails plugin named Sitealizer, about five minutes of work, and powie, stats for anyone.

Want to take a gander?  Daily Bingo Cards stats.  At the moment it should be showing search queries, referrers, and the like for about the last 24 hours.  You’ll note that it is hardly as tricked out as Google Analytics (one nice feature Analytics lacks: it tells you what crawlers are hitting your site and at what rates), but it is good enough to keep me more or less honest when discussing traffic numbers.

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Exploiting New Niches

I’m currently the #1 result on Google for the [conversion optimizer] search which is not actually controlled by Google, as a result of a pair of posts on the subject.

That is largely the result of a combination of a niche which was new, my early adoption of it, and radical transparency.  There are, approximately, a billion Internet marketing and search engine watching blogs out there.  Many of them are much, much higher profile than this blog.  Many of these covered the launch of Conversion Optimizer, but I was (to my knowledge) the only person who backed up the first impressions with numbers, and as a result I attracted just a few more links than the next guy and, wham, the search engines think I’m the expert on the topic.

I mention this for two reasons: One, it is quite useful to know how to convince the search engines you are the expert on a particular topic.  For niches which are brand spanking new (say, hmm, Blackberry spam filters after the introduction of the Blackberry), the combination of there being zero pre-existing links, less than a full Internet of competition, and massive first-mover’s advantage means that you can snag the top spots quite easily if you move reasonably quickly with something compelling.  It’s not just enough to be there first, you have to be there “firstest with the mostest” — I think my first post on Conversion Optimizer was weeks after launch but the “real numbers” hook is extraordinarily more compelling than the “news you already read from Google’s blog” hook.

After you’re already on top, you’ll probably stay on top, because the guy on top becomes the canonical result to refer to the subject when anyone else just needs to introduce it.  (This phenomenon is described in Filthy Linking Rich, probably the most worthwhile article from 2004 for a business owner in 2008.)

Aside from it being a useful business skill to learn how to position yourself as the expert on an emerging topic (and, for what it’s worth, I’m hardly the expert on this subject, just expert in the eyes of the computer algorithm that people trust to identify experts these days), this opened up a nice opportunity for my business.  I hate to be coy, but it will be another week or so before I can say exactly what it was.  For now, I just wanted to get this post timestamped so that I can refer to it for a before-after comparison in the wake of the announcement I expect to be making.

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