Major New Feature For AdCenter

From an email I received earlier today, notifying me about upcoming changes to AdCenter on Friday:

Create campaigns with ease by quickly importing campaigns directly from other paid search programs or by copying existing ad groups within adCenter to a new campaign.

That is genius and honestly something I would never have expected from Microsoft, because it acknowledges that their competition is beating them soundly.  That being said, the ability to import campaigns directly from Adwords literally halves the amount of work required, AND it means you get to do your work where the work is easy (AdWords’ vastly superior interface) and then reap the rewards of lower competition on AdCenter.  That is a win-win-win.

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